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If you’re like me, you’ve been using Pinterest all the time, but you’ve been using it all wrong when it comes to your business. I love Pinterest. I love sending inspiring pins to my husband and friends. I love pinning recipes for later. I love pinning things I find on websites to my own boards. I am passionate about Pinterest. So using it for business has become a passion, too. So how do you set up your Pinterest to succeed?
There are a few steps to making sure everything is in tip-top shape for your account to be ready for business.
First, you’re gonna need to decide if you want to use your existing account or set up a new one just for your business. I wanted to convert my existing account so all I had to do was go to www.pinterest.com/business/convert filled out my information and submitted the form. Nothing in your profile, like your boards, pins, and followers, are affected by this transition. However, you will now have access to Pinterest Analytics and be able to apply for Rich Pins.
Pinterest Analytics allows you to check your pins’ stats to see how many people are clicking on it for a closer view, repinning it, and so forth. The Rich Pins enable your pins to have a bold title underneath the picture which makes it look more professional and appealing to click on! If you have recipes on your website, Rich Pins will allow the ingredients to show up when the pin is clicked on for a larger view.
To set your account up for success, you’re going to want to do a little bit of keyword research for your niche. The easiest way to do keyword research is to use Pinterest! When you type one keyword into the search bar, there will be additional suggestions that pop up in a visual format underneath the search bar. These are arranged by most popular to least popular, so you can see what other people are searching for using the first keyword chosen. The first place you’re going to start adding keywords to is your profile bio and your boards. Your profile should be easy, it should say what your business is and include at least one keyword naturally. Your boards should all have relevant titles and nothing obscure. Your boards also have a spot for a description and this is where you want to include more keywords. Again, try to write naturally and don’t just throw keyword tails in for the hell of it. Hashtags are also now acceptable to use on Pinterest! Try them out like you would on Twitter.
Whether you are new to Pinterest or have been using it personally, you’re going to want to make some new boards that are relevant to your niche. You want to make sure they follow the same guidelines as previous, making sure they have good board names and strong, keyword-filled descriptions. If you have a blog for your business, make sure you set up a board to include new posts there.
Next, we’re going to need to do some spring cleaning on your account. This means going through all of your boards and all of your pins and either deleting irrelevant pins for your business or making them into secret boards. Once you’ve gone through and deleted or hidden boards and pins that don’t suit your audience, go through your pins and make sure they have a good description! Having a good description in your pins, boards, and profile will help others find you when they are searching for relevant keywords.
Once your account is all cleaned up, you’ll want to arrange your boards so the most relevant boards are at the top. Most of the time, you’ll want the ones that focus on your business at the top. So your blog posts, your products, your fan-submitted photos, those are the boards that you should have front and center. I like to keep any of my group boards near the bottom, but that’s just my preference. Arranging everything to look nice also means setting up board covers to give your account a clean look. Brilliant Business Moms explains how to make Pinterest board covers and why you need them. It is brilliant!
The last step is one of the most important steps in creating success for your Pinterest business account. You need to make sure your website is set up with images that are suitable for Pinterest and that it’s easy for your readers to pin! There are a few plugins you can use on WordPress for easy sharing like Sumo, Pin It Plugin Button, and Pin Button Attraction. This will help your content get shared more by others and not just by you and your team. You can also get more pins from your site if you ask your readers.
I know taking care of a Pinterest account and creating a strategy for utilizing it can be time-consuming. If you need someone to take care of it for you, reach out to me, I love working with Pinterest clients!
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